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Rural Marketing using Mobile medium

  • Background:

    A large automobile manufacturer in India, which is also undisputed leader in the Indian tractor market; wanted to communicate with farmer community (tractor owners) in their local language to ensure better customer service & trigger good response in all their consumer initiatives.

  • Business Requirement:
    1. Communicating with the potential as well as existing customer for their Tractor Division in their local language
    2. Preference of a mobile medium due to its high reach
  • Our Solution:
    1. Voice SMS Service: We provided with an online platform wherein they can upload a voice file, upload mobile recipient & broadcast the message
    2. Complete reporting mechanism on how many customers listened to the call, response gathering, etc. for refined future campaigns
  • Benefits:
    1. Voice SMS enabled communication is local/regional language with the farmers across India
    2. Voice SMS campaigns increased the user response to the communication campaign by 90%